The new way to go

Transport for NSW launched a campaign for Parramatta Light Rail, with a 3 phase rollout, to create awareness of the new service that was to open and promote the ease of use, encouraging the community to make it part of their commute.

Initially handed over by another agency, my role as lead designer was to realign it back to Transport for NSW branding with compliance to accessibility and WCAG regulations, across a range of assets from print to digital.